Brand Guide

Questionable fashion sense? Find your company's brand guide.

After all, my blog is called "questionabledecisionmaking"... So I'll confess that for almost a year I wore pants cut two inches too high because I tend to make questionable decisions, particularly in the fashion realm.

However, I do know enough about color theory that I probably shouldn't leave the walk-in closet without a consult from my better half.  To that end, your corporate overlords probably have sunk a vast sum of money in a Brand Guide and you should absolutely leverage that investment.   

As an example, Seagate's Brand Guide is a publicly available .pdf and it is a fantastically useful grimoire for those of us at Seagate do don't secretly harbor dreams of being a fashion buyer.

 

The most immediate value to me is in the color palette and hex codes.  

By referencing this graphic from the brand guide, I make any viz I've made look right when embedded in the inevitable PPT prezo or frame.  Further, it distinguishes my work from many other analysts in the company because most people simply don't take the time to recolor their work from the default palettes or perhaps aren't aware of this resource.